Dr Peter Steidl
Opinion
05 September 2017
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In many organizations shopper marketing is still just an afterthought: There is some money left in the budget, so why not spend it on shopper marketing? However, there are a number of compelling reasons for marketers to consider shopper marketing as a strategic imperative, says Peter Steidl.
About Dr Peter Steidl
Dr Peter Steidl is Principal, Neurothinking, an advisor to the Fonterra Behavioural Hub. He is also a keynote speaker at the European Shopper Brain Conference. WARC Opinion readers are eligible for a discounted rate, available here.